FOXBOROUGH, Mass. -- In packed stadiums, Tom Brady had one of his worst statistical seasons. Behind the scenes, hes working hard to have a better one. And, more importantly, carry the New England Patriots further -- to the Super Bowl -- than they went last season. Brady has heard coach Bill Belichick stress throughout their 14 full seasons together "that whatever matters to you as an individual, its far distant from what the team goals are," the quarterback said Monday. Achieving those goals is a year-round pursuit with intense off-season preparation setting the stage for the regular season. "What youre trying to establish this time of year is what kind of team youre going to be," Brady said during the Patriots third week of organized team activities. "Whos willing to put it all on the line when theres really no glory in this. Theres no glory in an OTA practice. Theres no glory in the weight room or out there on the conditioning field, but itll show up at some point. "Its a long season, so, at some point, the mental toughness, the discipline of the team always shows up and those are the things that were trying to work on." Last season, Brady was 17th in the NFL in passer rating, 21st in completion percentage, 22nd in average gain per pass attempt and 11th in touchdown passes. Of course, Wes Welker left before the season for the Denver Broncos, Aaron Hernandez was charged with first-degree murder last summer and Rob Gronkowski was limited by injury to seven games. The Patriots leading returning receiver was Julian Edelman, and he had just 21 catches in 2012. He followed that with 105 receptions in a breakout season, but the rest of the receiving group suffered from injuries and inexperience. The only significant addition to the group is Brandon LaFell, who had a career-high 49 catches in his fourth NFL season last year with Carolina. "Theres always ways to find improvement," Brady said after posing for photos with winners of the 2014 Myra Kraft Community MVP awards in honour of team owner Robert Krafts late wife. "Youre always working with lots of other guys. So its not necessarily just my improvement, but how my improvement relates to the rest of the team. And we all change from year to year." Receivers Danny Amendola, Aaron Dobson and Kenbrell Thompkins are entering their second season with the Patriots. Brady is starting his 15th and wants to play as long as possible. "The thing that Ive learned over the years is youve got to pay the price in advance," he said. "You just cant run out on the field and expect things to be better without putting the time in and extra effort. I try to be really consistent and dependable for our guys, and I think thats what the quarterback position needs to be." The Patriots won their fifth straight AFC East title last season and 10th in the past 11. But Brady was outplayed by Peyton Manning in the AFC championship game. Denver won 26-16 as the Patriots made it nine straight seasons without a Super Bowl title. The off-season intensity increases next week with a three-day minicamp followed by training camp next month. For Brady, theres no time to waste. "I dont think theres any time that we come out of a meeting thinking, Man, were great. Weve got everything figured out. Its really a time of year where youre going to make a lot of mistakes," he said. "Youre going to give great effort and youre going to fail and then youve got to gain trust in each other and become more consistent." Then, after speaking with reporters for nearly 10 minutes, Brady was eager to return to work. "Back to practice," he said with a big smile. 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Known as an aggressive striker, Belfort (23-10) instead paced himself as the engaged in the early going and showed restraint by not overcommitting against the larger Rockhold (10-2). But when the opportunity presented itself, Belfort delivered an incredible spinning heel kick that landed flush on Rockholds chin and sent him toppling to the floor.Sam Allardyce blasted the officials after Sunderland had two goals disallowed in their draw with Watford. The game ended in a 2-2 draw as Sebastian Prodl and a Troy Deeney penalty cancelled out strikes from Jack Rodwell and Jeremain Lens for Sunderland.Allardyce made nine changes to the starting line-up that beat Everton on Wednesday and handed debuts to Tom Robson and Rees Greenwood. After the game, the Black Cats boss blamed the officials for costing Sunderland two points after Duncan Watmore and Dame NDoye both had goals ruled out for offside when replays suggested they were level.Referee Kevin Friend later awarded Watford a penalty for a foul by John OShea on Jose Manuel Jurado. Duncan Watmore praised the travelling Sunderland support and said that his side could have won had decisions gone their way The game was taken from us by some very dubious decisions by all three officials with the two (disallowed) goals and the penalty, Allardyce told Sky Sports.ddddddddddddIt is a good job there was actually nothing riding on the game for us because it would have been horrendous to watch that and look at those decisions and say is that the reason why we got relegated today?It could have easily been that way but it wasnt and we played exceptionally well with a team that was made of squad players and young players.Overall, with the chances we created, we probably deserved to win but because of the decisions by the officials, we had that win taken away from us.The draw means Sunderland finish 17th in the table, having lost only one of their last 11 league matches.Allardyce said: One defeat in 11 games on the run-in since the turn of the year and 12 points in the last six games - it bodes well for us hopefully for the start of next season. 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